Features

Tracking
Simply having an understanding of how many emails were sent, opened and passed on may be enough for some, but San Diego Media's Email Marketing Solution takes tracking further. We provide more robust, online data which can be analyzed and used to drive better results in the future. We will work with you to develop a program that not only tracks email opens and click-throughs, but also determines whether users are requesting more information or buying products from your site.

Segmentation
With San Diego Media's Email Marketing Solution you can easily create customer segments based on demographics, transactional history, and subscriber preferences; or, you can let the system create segments for you based on random sampling or nth sampling techniques. San Diego Media's segmentation tools make it easy to test email messaging and content to smaller audiences (segments) to systematically determine what elements prove most successful to which audience.

Personalization and Dynamic Content
If you are just beginning your email initiatives you may very well be in the early stages of developing an opt-in database. Perhaps what you know about your subscribers is limited to emails and a few pieces of demographic information. You can use San Diego Media's Email Marketing Solution to personalize each email. As you learn more about your customers and as your database grows, you can begin to profile and segment your customers then use dynamic content to customize each email.

Surveys
One of the more advanced features of our email marketing solution is the ability to incorporate surveys within emails. The intuitive survey creation wizard guides users through the process of creating custom surveys with questions and answers you define. You can then embed the surveys into your emails and track results online. By learning more about the needs and interests of your customers you can create custom-tailored email campaigns designed to increase your ROI.

Viral Marketing
San Diego Media's Email Marketing Solution makes viral marketing possible by simply inserting the Forward To A Friend button. For those organizations who have developed an Internet site, the solution can also capture new subscriber requests from the website and easily integrate these new subscribers into the email marketing process.

For more information please contact San Diego Media.