eMail Marketing Services
Businesses today understand that email
marketing has become one of the most cost-effective
and powerful methods of marketing their companies'
products and services. Compared to other direct marketing
solutions emails cost a fraction of the price, receive
higher response rates, and are instantly measurable.
San Diego Media is a full service email marketing firm. While most clients are utilizing MaxDMS, our email marketing software, we do provide services for customers that would prefer to use another solution. Below is a list and description of our services.
- Strategy and planning
- Creative design
- Professional copywriting
- Deliverability testing
- Advanced reporting
Strategy and Planning
The rewards of permission-based marketing can be very
high, but a strategic marketing plan is essential to
creating successful email campaigns. Email marketing
today is very different than it was several years ago.
Today customers expect messages tailored to their specific
needs and interests.
At San Diego Media we develop targeted email campaigns that increase profits and build customer loyalty. We understand the concepts behind email marketing and take into consideration numerous factors including, email frequency, customization, personalization, relevancy, and call-to-action.
Creative Design
While inboxes continue to get flooded with marketing
messages it is very important that your email does not
get lost in the bunch. Our design team will create email
templates that capture the user's eye, while consistently
strengthening your brand. Using powerful imagery we
will create an email that not only gains the user's
attention, but engages the user to interact.
Professional Copywriting
Delivering the right message to potential customers
is essential to creating a successful email campaign.
At San Diego Media we strive to create strategic custom-tailored
messages that grab the reader's attention and
increase conversion rates. By developing relevant, informative,
compelling copy San Diego Media will create messaging
that not only invites the reader to explore your products
and services further, but causes excitement and anticipation
for upcoming emails from your company.
Deliverability Testing
Before any email campaign is sent, San Diego Media goes
through a comprehensive test phase to maximize the deliverability
of your email campaigns. We make sure that your email
does not get classified as spam by testing numerous
email platforms, services, and operating systems.
A/B Testing
To constantly improve your campaigns' conversion
rates we offer A/B testing setup and analysis. We will
continually test a variety of variables on your campaign,
for example, subject line, content, imagery, etc. to
determine which variables result in the most opens,
clicks, and purchases. We will analyze this data and
use this information to optimize results for all future
email campaigns.
Advanced Reporting
At San Diego Media we believe if you can't measure
it, don't spend it. While our software solution
has numerous tracking features and functions, we go
beyond standard reporting to measure results based on
your investment. If you are not successful, then we
are not successful. That's why we continually
improve upon previous campaigns by capturing and analyzing
extensive amounts of user data from the time a user
opens your email to when they leave your site.
