MaxDMS Direct Marketing Solution
In addition to its core eCommerce capabilities, both MaxEXP® and MaxEXP® on Demand are fully integrated with ExactTarget, San Diego Media's enterprise-class direct email marketing solution. ExactTarget is a hosted, permission-based email marketing system that helps clients to design, develop, and execute highly targeted direct email campaigns through the use of a variety of powerful marketing tools that are built specifically to boost sales and profits and to generate a rapid and significant return on investment. What's more, all results achieved through ExactTarget are directly integrated with and fed back into the core MaxEXP® system, allowing you to quickly maximize the returns from the system.
MaxDMS is exceptionally well-suited to delivering these benefits to your firm through:
- Robust market segmentation. ExactTarget allows clients to easily create customer segments based on demographics, location, transactional history, and preferences.
- Personalization and dynamic content. ExactTarget makes it simple for clients to create core promotional and informational content that can be dynamically customized for specific market segments or even for individual recipients.
- Deliverability. ExactTarget is a permission-based, opt-in email marketing system that maximizes the chances that recipients will accept and open disseminated email. In addition, ExactTarget employs rules that reduce the chances that these legitimate emails will be blocked by anti-spam programs, content filters, and firewalls.
- Automated responses. When an individual executes a transaction with a MaxDMS-enabled web site, the system can be configured to send an appropriate and customized follow-on email designed to elicit further customer response.
- Tracking. ExactTarget provides real-time online reports of marketing activity, including delivery success, email openings, unsubscriptions, and unique click-throughs.
- Legal compliance. ExactTarget ensures that disseminated emails adhere to all legal requirements, including the CAN-SPAM Act.
To learn how MaxDMS can energize your online marketing efforts and multiply the value of your investment in MaxEXP®, contact us today by calling 800.808.8696 or by email at sales@sandiegomedia.com
|
|
