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Home > MaxEXP® > MaxEXP® Features
MaxEXP® Features
Administrative Management
MaxEXP® is equipped with complete administrative management functionality that allows you to control users & groups, set permissions, transfer files, manage order exports & account information within MaxEXP®'s administrative interface.
Auto Response e-mail Framework
The MaxEXP® Auto Response eMail Framework is designed to let you easily add marketing content to your site's triggered emails. Add accessories, product recommendations, testimonials and more to your order confirmations, shipping confirmations and other emails generated by your site.
Managing your inventory has never been easier. MaxEXP®'s infrastructure is scalable enough for small to large inventory databases.
With the catalog management system anyone can make updates and changes to the web site.
Collective Intelligence / Building Community
Increasing brand awareness through your customer base is a great way to spread the word about your products and services. There are many options in building your viral marketing campaigns.
Building community is an important part of websites today. Having a social network where users can provide feedback to you & fellow shoppers, and do viral marketing makes your site come to life. Utilize user-generated content with ratings & reviews, true stories and testimonials, send page & wish list to a friend.
Compact and SEO Friendly URLs
Major search engines look for keywords in URLs when determining a site's ranking. Don't let your software limit your search engine optimization effectiveness. MaxEXP allows you to custom name the URL of every content page and product page on your site. Create simple, effective URLs that look as simple as www.website.com/productname. This feature alone can increase organic search traffic to your site by an average of 20%.
MaxEXP®'s customer care tools are designed to enhance the customer's experience on your site by empowering the customer to self service their needs — reducing your staff resources for customer support. With customer care tools your site becomes a powerful way to build consumer loyalty and increase profits.
The fulfillment center is a vitally important component to your eBusiness. MaxEXP® streamlines and offers flexibility in all areas of fulfillment making it easy for you and your customers to work together.
Marketing Tools: Drive Sales
MaxEXP® offers a multitude of features that will benefit your company as well as your customers. We realize that driving organic traffic, increasing conversions, offering a robust feature set to your customers, and ease in implementation are important to you.
Enabling eCommerce is only one component of creating a successful eBusiness. To complement the comprehensive, robust order and transaction management, an array of marketing tools have been developed within MaxEXP® to drive web traffic and to increase conversions.
MaxEXP® Email Marketing with MaxDMS
Businesses understand that email marketing is a cost effective & powerful method of marketing. MaxDMS gives you the power to create, track, manage subscriber lists and content and generate valuable reports easily.
Increase sales with product recommendations. MaxRecommender is a revenue generating tool that generates product recommendations in strategic areas of MaxEXP sites using advanced algorithms to determine the most likely products that the customer visiting the site will purchase.
Clients with MaxEXP software can plug in recommendations in key areas of their eCommerce sites including product pages, the customer's shopping cart, order confirmation emails and send a page to a friend emails. The recommendations generated are then tailored towards the customers' history, as well as the order history of the entire web site.
Ongoing Max Support Features
MaxEXP® support is designed to keep your enterprise secure, online and PCI compliant. Our highly managed hosting solution is designed to guarantee that your data is protected at all costs. Some of our features are: Daily backups, load balancing, managed firewalls, redundant power, redundant bandwidth, payment gateway management, database setup & admin, and up to date PCI compliance.
Page Builder is a modular interface that allows you flexibility in your html page creation.
Not all marketers are as technically savvy when it comes to creating HTML. At San Diego Media, we took this into consideration and built Page Builder, a modular interface that lets you edit your html, organic SEO tags, has multimedia support (audio, video, flash, images) and support for html generated by various authoring tools.
Product Sorting and Filtering
Accelerate the time it takes for customers to find the products they are looking for with sorting and filtering capabilities. Sort products by product rating, most popular and best priced among a few. Filter by any number of custom criteria including size, color, or feature.
Product Submission to Major Shopping Engines
Submit your entire product line to major shopping engines including, Yahoo! Shopping, Google Product Search, NexTag, ShopZilla, PriceGrabber and Shopping.com. MaxEXP is integrated with SingleFeed, one of the leading experts in the shopping search industry. Manage and optimize your data feed through a single interface.
Measure your site's success with reports and statistics. MaxEXP® offers flexible reporting for every department at your company with an easy to use interface.
Don't frustrate customers by forcing them to register on your site before displaying shipping and tax costs. Increase conversion rates by allowing customers to estimate their shipping and tax costs directly on the shopping cart page.
Time Triggered Emails to Customers
Create promotions and marketing campaigns with time-triggered emails sent to repeat customers. Send customers surveys, requests to review products and reminders to replace consumable parts on products they’ve already purchased.
Give your customers a full-featured, secure checkout experience. Your customers will appreciate the flexibility in the ordering and checkout process.
Transactional Marketing Emails
Fully customize, market and track transactional emails sent by your web site. Provide buying tips for new registrants; add personalized product recommendations to order confirmations, up sell customers with promotions for accessories to the products they just purchased.
The MaxEXP system allows you to a/b test various marketing messages in transactional emails sent to your customers to build customer retention and increase revenues. Emails include order confirmations, shipping confirmations, send a product to a friend, review your purchase, send your wish list to a friend, registration confirmation and catalog request confirmation.
Unique Coupon Code Generator
Increase revenue by driving sales to your site through offline marketing. Create coupons and generate an unlimited number of unique coupon codes to print out in flyers and advertisements. Every individual flyer can have a unique and track-able code. Each coupon code can be used once on the site. MaxEXP further supports this strategy through comprehensive analytics.
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