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Description
Home Controls was suffering from a common online scenario. Utilizing a limited, homegrown website for several years, their existing eBusiness enterprise was not evolving. In fact, it was rapidly losing online customers and revenue in their increasingly competitive industry of home automation products. After a thorough competitive and business review with Home Controls, San Diego Media immediately went to work developing a new eBusiness engine powered by MaxEXP.
Results
Launching the site in August of 2003, HomeControls.com almost immediately stabilized its diminishing returns on traffic and sales. Within days, the all-new HomeControls.com was reclaiming its traffic numbers and re-establishing its audience. Since the launch of the site in 2003 HomeControls.com has seen continued growth and profitability year to year.
Home Controls continues to work with San Diego Media on cutting-edge marketing tools and strategies for the site including the development of an interactive diagram of an automated home, integration with Google Analytics for advanced eCommerce and transaction tracking and the addition of a "pay on account" option where registered dealers and distributors can complete purchases through their personal Home Controls account.
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