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Description
SureFire is a worldwide supplier of flashlights and weapon-mounted tactical lights designed to meet the demanding needs of law enforcement, military, and emergency professionals. Known the world over, SureFire products lead the industry with unsurpassed quality and reliability.
The challenge for San Diego Media was in taking an existing line of top quality products, featuring high-end flashlights, WeaponLights, and accessories, which had been mainly utilized by law enforcement and military personnel, and now offer them globally to a more mainstream consumer audience through a sophisticated, eCommerce solution created by San Diego Media.
Results
With a strategically designed site and a comprehensive marketing effort to introduce the SureFire brand to a larger audience, SureFire.com has been tremendously successful and is the leading resource for cutting-edge illumination tools in the world. Since SureFire began using MaxEXP® the company has experienced exponential growth both offline and online, experiencing over a 1000% increase in sales over the last 6 years.
A client since 2001, SureFire continues to work closely with San Diego Media on exciting new enhancements to the site including product recommendations, flashlight comparison tools and strategic triggered email campaigns. |
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1. SureFire Home Page. This page is the gateway to the SureFire site allowing users to register with SureFire.com, search for products and view their shopping cart or wish list. |
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| Visit www.surefire.com |
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