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Description
When popular household appliance manufacturer Proctor Silex looked to build a complete and integrated web platform with eCommerce capabilities for their line of practical small kitchen appliances, they turned to the team of experts at San Diego Media.
San Diego Media immediately went to work on a comprehensive eBusiness platform powered by MaxEXP® that would increase online sales of Proctor Silex products and expand the brand's visibility. The company developed a best-of-breed, industry-leading web site with a wide range of features designed to market and sell Proctor Silex products directly to consumers.
The Proctor Silex platform featured essential eCommerce components such as a dynamic wish list, an advanced site search capability, and an easy-to-use shopping cart system as well as integrated modules developed to handle complex operations such as order fulfillment, inventory management, CRM, and administrative management.
Results
The new, fully-functional and highly-secure eBusiness site launched on schedule in early November of 2006 with a variety of functions for enhancing Proctor Silex brand awareness, creating a direct sales channel to consumers, and driving traffic to the site in time for the busy holiday online sales season. |
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Image Description |
1. The Proctor Silex redesigned dynamic home page provides specific product and gift ideas while allowing shoppers to register, search for products, and view their shopping cart or wish list. |
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| Visit www.proctorsilex.com |
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