Search Engine Marketing Overview
What is Search Engine Optimization?
Today 85% of all Internet traffic is generated through search engines. Therefore a strategic search engine optimization plan is essential to creating a successful online business.
Search Engine Optimization (SEO) is the process of structuring the content on your web pages in such a way that it increases the chances of your web site being among the first to be found when a potential customer navigates through the Internet in search of products and services. The objective is to consistently be among the top 10-20 web sites in the list of results for the most relevant searches. If potential customers cannot find your site, they cannot get information about your company or buy your products or services.
The SEO process is a complex discipline. The methods search engines use to recommend a web site involve a continually changing set of algorithms that vary from search engine to search engine. The first step in the process is a careful selection of keywords that identify your business and its offerings to customers randomly searching to get answers and directions to companies like yours. Your keywords then have to be strategically placed throughout your web site as an integrated component of the content of each page. A professional approach to ensuring the highest placement and visibility for your web site is the most cost effective way to capitalize on your online investment.
What is Pay-Per-Click Marketing?
Pay-Per-Click (PPC) marketing is the ability to bid
on a placement in a search engine. Most often a PPC
ad will be listed in a designated sponsored search area
of a search engine or web site. By determining which
keywords produce the highest revenue you can determine
which terms you are willing to pay for. The cost per
click fee varies depending on the competitiveness and
demand for that keyword phrase.
Advertising with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site, however all Pay-Per-Click programs should always be in addition to a comprehensive organic optimization program.
The online marketing team at San Diego Media will work with your company to develop a search engine marketing plan that improves your site's overall visibility on the Internet and drives qualified traffic to your site. For more information read about our search engine marketing services.
