Ecommerce MAXed

As a buyer would having the full price of a product, including tax and shipping costs important or helpful? Google Base is now providing this information by including tax and shipping estimates on Google Product Search results in the U.S. If merchants have provided these critical data points you will now be able to see tax and shipping costs displayed alongside the product listings.

How does this benefit buyers?

The number of search results is decreased and just displays the results that have "Free Shipping and your estimated tax" cost which helps you to see more relevant results and details on the final purchase price.

How does this benefit merchants?

If you offer Free Shipping and you set up your pre-existing tax rules - your products will have a higher chance of converting to sales. Qualified lead traffic is always better.