Ecommerce MAXed

3) How well are you converting traffic and maximizing your profit?

1. How can you increase your Conversions?
   
2. Trust – Are you doing all the basics to show you are trustworthy?
   
3. Is the checkout process easy and re-assuring? Do you have a way to re-engage abandoned carts?
4. Analytics - What’s the score? i. What are you tracking? ii. How are you making it actionable?
5. Optimization – Are you doing multivariate testing for your important/profitable pages (i.e. home, product & checkout)
6. How can you improve the User Experience?
   
1. Information Architecture
   
1. Is your navigation simple and clear? Where are people getting confused?
   
2. Do you offer multiple filtering capabilities?
   
2. Does on site search work really well?
   
3. Are you merchandizing your products in an appealing way?
   
4. Are you using ratings & reviews?
   
5. Are you providing educational guides, product recommendations and customization tools?
   
6. Do you have multi-media? How-To Video’s?
   
7. What are you doing to increase your average order size
   
1. Up Selling
   
2. Cross Selling
   
3. Promotions
   
1. Are you testing which are most profitable?
   
2. Are you getting your vendors to support you?