My friend Christine O'Kelly from SEO Content Solutions has put together a couple of great guides for doing SEO Friendly Press Releases.

Why would you want to do a SEO optimized Press Release (PR)?

1. You will get links back to your site. This will help you with in the SERPs.
   
2. The Press Release itself may rank well for your term and bring traffic to your site.
3. There is potential of getting press coverage
   

Keywords are critical for getting your PR done right. WordTracker or SEObook.com's keyword tool will help identify the phrases you want to target. Christine talks about whether or not your headline should be optimized for keywords or clicks and why.

I was surprised by her suggestion but it makes total sense.

The PR should be structured like this:

• Headline
• Summary
• Body
• About the Company
• Press Contact
  

In Christine's follow up slideshow, she takes you step by step through the process of submitting your Press Release to multiple services.

What's great is that most of the services are free and the only one with fees charges $2.99! 

 My friend Jeff did a press release with Christine and got about 40 or so links from it. Not only that, he went from 29 to 8 in google in the next two weeks for his main keyword!

 This process works.