A quality manufacturer and designer of pocket knives, hunting knives, tactical knives, EDC knives, and multi tools, Columbia River Knife & Tool has offered some of the most unique and innovative products in the industry from world leading designers at affordable prices since 1994.
When this well-established brand needed web development help creating an eCommerce website that would serve as a sort of company headquarters for company information, consumer sales, customer feedback, military sales, corporate sales, warranty information, and dealer support, it turned to San Diego Media. San Diego Media called upon the MaxEXP® On Demand eCommerce platform to provide just the solution Columbia River Knife & Tool needed.
Website Solution
We delivered an advanced, customizable, hosted, On Demand eCommerce solution for Columbia River Knife & Tool that offers an easy to update, flexible, and user-friendly website. In addition to being a traditional shopping cart sales website, we created an eCommerce website with MaxEXP® On Demand that provides advanced features like a dealer locator, dynamic auto-response and transactional emails, customer ratings and reviews, personalized product recommendations, designer profiles, and more.
Product Pages
In addition, our MaxEXP® On Demand eCommerce software delivered individual search engine optimized pages for each product with detailed information and product photographs, information about the knife designer and the blade steel, along with "you may also like," "eMail to a friend," "send to wish list," and "customers who bought this also liked" functionality. The clear and clean professional product photographs offer a zoom/large view that allow shoppers to see an item up close. The search engine optimized pages have worked to bring more visitors to the Columbia River Knife & Tool website who in turn became customers due to the exceptional shopping experience our MaxEXP® On Demand eCommerce system provides.
Embedded Videos
Perhaps the most exciting improvement to the Columbia River Knife & Tool website is the addition of embedded videos. Using MaxEXP® On Demand's classification engine, we were able to add embedded YouTube videos to the product pages. This allows customers to view videos right on the Columbia River Knife & Tool website that offers product demonstrations, testimonials, entertainment pieces, and more. This gives consumers as close a feel to actually having the product right in their hands as possible, which has increased buyer confidence. In addition to significantly increasing the conversion of visitors into customers, the embedded videos have decreased the number of consumer questions and product returns.
Increased Traffic And Results
MaxEXP® On Demand's search engine optimized URLs and web pages increased the organic traffic coming from the search engines to the Columbia River Knife & Tool website almost immediately, especially for their important terms, "EDC knives" and "tactical knives." Columbia River Knife & Tool continues to see regular increases in web traffic, which continues to lead to increased sales.
San Diego Media's eBusiness solutions, including the MaxEXP® On Demand eCommerce software, will help CRKT explode with growth leveraging enhanced online technology and SDM’s MaxCare priority professional services. With sophisticated product pages full of features that provide an in-store shopping experience for at-home shoppers, customers now have the information, images, and video they need to make a decision to purchase. Particularly important, we brought their catalog to life on the Internet through images and video that are critical parts of eCommerce today.
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