Enhanced Ratings & Reviews
Word of mouth has always been deemed as the most powerful form of advertising. Today it still holds true the only difference is how much easier it is to spread the word. From Facebook, Twitter, blogs and other social sources, the ability to comment on products is more prevalent than ever. One form in particular has established itself as the highly trusted consumer-generated media of choice for leading online retailers and e-commerce sites - customer Ratings & Reviews. Focused on extracting both immediate and long-term ROI from their marketing efforts, retailers realize that most of their potential customers base their buying decisions on Ratings & Reviews left by other consumers. It has been proven that buyers are more likely to trust a stranger’s word over a brand’s word and make decisions based on overall ratings by consumers.
San Diego Media is excited to present our enhanced Ratings & Reviews tool built specifically for the MaxEXP® eCommerce platform. We have been gathering data on the level of engagement our previous Ratings & Reviews tools had allowing us to measure consumer interaction, MaxEXP customer feedback and industry trends. These findings were key in developing our new Ratings & Reviews tools. We are now offering this enhanced tool to our clients so they may benefit from the conversations consumers are having about their products and the interactions with other consumers.
Key Benefits:
- Expert Reviews - Brands have an opportunity to chime in on a product providing customers an expert review of a product.
- Consumer Comments - Consumers can now engage in a dialogue furthering the value and richness of each rating and review.
- Multi-Rating System - Consumers are allowed to rate products on multiple dimensions furthering the benefit Ratings & Reviews will have with assisting customers and helping them find the right product choice.
- Management and control over all reviews and comments on reviews
Coupon-Free Discounts Feature
Just in time for the holiday season San Diego Media is proud to announce the new MaxEXP® eCommerce platform Discounts functionality. This new tool allows for quick and easy setup of promotional, incentivized campaigns and programs that reward customers for their engagement and purchasing habits. The MaxEXP Discounts tools are coupon-free and do not require the consumers to remember any codes, click any links or take any action outside of their normal purchasing habits.
When you combine the MaxEXP Discounts tools with social media campaigns (Facebook, Twitter, Blog, etc.) and throw in MaxEXP Auto-Response and Mass Marketing emails you have a powerful one-two punch marketing effect that creates an end-to-end opportunity and makes the most of the upcoming holiday season. Discounts are great for year-round promotions, driving traffic and increasing overall ROI.
Key Benefits:
- Coupon-Free - No pesky code to remember or copy pasting to be done. Consumers are free to focus on the products and marketing engagements created by the brand.
- Easy Setup - Create Discounts quickly and easily in our new 4-step process.
- Product Controlled - Create discounts for an entire category or brand. Discounts may also be created at the product level.
Contact San Diego Media today to learn more and these exciting new additions!
Reader Comments (2)
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