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The holidays may be gone but the shopping is not over yet! Consumers that do a majority of their shopping after Christmas has doubled over the last year. Many of them are armed with gift certificates, are looking for a little something for themselves, are stocking up for next year or are buying for the next big holiday.

Don’t underestimate these January shoppers. Based on January 2011 Mastercard Spending Pulse™ reports, the 2-3 weeks after Christmas saw higher eCommerce sales than Black Friday 2010! Be sure to take advantage of this increased activity by extending your campaigns or having a January sale. If you’ve invested in Search and/or Video advertising you’ll definitely want to keep them running for another week or two. According to comScore, Americans conducted 18.6 billion total core search queries in January 2011 with Google Sites ranked first carrying 65.6 percent of searches conducted.

MaxEXP makes it easy to cater to these very active shoppers and makes the most of the post-holiday traffic…all without having to wait in line.