Ecommerce MAXed

3) How well are you converting traffic and maximizing your profit?

1. How can you increase your Conversions?
   
2. Trust – Are you doing all the basics to show you are trustworthy?
   
3. Is the checkout process easy and re-assuring? Do you have a way to re-engage abandoned carts?
4. Analytics - What’s the score? i. What are you tracking? ii. How are you making it actionable?
5. Optimization – Are you doing multivariate testing for your important/profitable pages (i.e. home, product & checkout)
6. How can you improve the User Experience?
   
1. Information Architecture
   
1. Is your navigation simple and clear? Where are people getting confused?
   
2. Do you offer multiple filtering capabilities?
   
2. Does on site search work really well?
   
3. Are you merchandizing your products in an appealing way?
   
4. Are you using ratings & reviews?
   
5. Are you providing educational guides, product recommendations and customization tools?
   
6. Do you have multi-media? How-To Video’s?
   
7. What are you doing to increase your average order size
   
1. Up Selling
   
2. Cross Selling
   
3. Promotions
   
1. Are you testing which are most profitable?
   
2. Are you getting your vendors to support you?

Can bad reviews actually be a good thing?

Yes, according to a study done by Adweek. Customers considerably prefer eCommerce sites with ratings and reviews over eCommerce sites without them, however this is only true if there is negative feedback among the reviews.

Without negative reviews consumers begin to doubt their validity, as well as their overall trust in the company. Negative reviews are also necessary for consumers during the purchasing process so that they can work through concerns they may have before purchasing.

If they don’t find answers on your site they will find it somewhere else. So make sure your site’s ratings and reviews are as credible as possible by minimizing the number of reviews that your site filters.