Features
Tracking
Simply having an understanding of how many emails were
sent, opened and passed on may be enough for some, but
San Diego Media's Email Marketing Solution takes tracking
further. We provide more robust, online data which can
be analyzed and used to drive better results in the
future. We will work with you to develop a program that
not only tracks email opens and click-throughs, but
also determines whether users are requesting more information
or buying products from your site.
Segmentation
With San Diego Media's Email Marketing Solution
you can easily create customer segments based on
demographics, transactional history, and subscriber
preferences; or, you can let the system create segments
for you based on random sampling or nth sampling
techniques. San Diego Media's segmentation tools
make it easy to test email messaging and content
to smaller audiences (segments) to systematically
determine what elements prove most successful to
which audience.
Personalization and Dynamic Content
If you are just beginning your email initiatives
you may very well be in the early stages of developing
an opt-in database. Perhaps what you know about
your subscribers is limited to emails and a few
pieces of demographic information. You can use San
Diego Media's Email Marketing Solution to personalize
each email. As you learn more about your customers
and as your database grows, you can begin to profile
and segment your customers then use dynamic content
to customize each email.
Surveys
One of the more advanced features of our email marketing
solution is the ability to incorporate surveys within
emails. The intuitive survey creation wizard guides
users through the process of creating custom surveys
with questions and answers you define. You can then
embed the surveys into your emails and track results
online. By learning more about the needs and interests
of your customers you can create custom-tailored email
campaigns designed to increase your ROI.
Viral Marketing
San Diego Media's Email Marketing Solution makes viral
marketing possible by simply inserting the Forward To
A Friend button. For those organizations who have developed
an Internet site, the solution can also capture new
subscriber requests from the website and easily integrate
these new subscribers into the email marketing process.
For more information please contact San Diego Media.
