San Diego Media

FOR IMMEDIATE RELEASE

CONTACT:
Brian Kent
San Diego Media, Inc.
10065 Timberline Court
San Diego, CA 92131
858.536.5505
[email protected]
www.sandiegomedia.com

Derek McDonald
SureFire, LLC
714.545.9444
[email protected]
www.SureFire.com

MaxEXP� Delivers Maximum Experience for Web Services
San Diego Media Releases MaxEXP e-Business Platform Version 5.0

San Diego, CA, June 20, 2003
San Diego Media today announced the release of MaxEXP� version 5.0, a revolutionary e-business platform for Web services and e-commerce. MaxEXP is a network-based e-business software solution comprised of integrated modules that provide scalability, flexibility, ease of use, and maximum security to most any size e-business endeavor. MaxEXP is administered via the Web, accommodates most legacy systems, and supports most industry standard platforms and databases.

"The building block approach delivers unparalleled value and flexibility to every corner of the enterprise," said Brian Kent, CEO of San Diego Media. "MaxEXP�s open-systems architecture promotes business value by assuring that today�s development efforts will survive tomorrow�s shift in technology paradigms. MaxEXP also provides tremendous design value through its dynamic content management and sophisticated template creation tools. MaxEXP means marketing value because of its ability to manage integrated campaigns and support branding and marketing strategies. In order to optimize Web traffic and convert that traffic to buyers, you must maximize the customer�s entire online experience."

MaxEXP technology provides developers with the flexibility to engage Web site visitors and to communicate their value proposition. "Research has proven that online users will judge a company�s overall credibility by the look and feel of its Web site," according to Kent. "If they�re not comfortable with what they see, they won�t shop. Worse yet, they�re not likely to return."

MaxEXP is the technology behind the highly successful SureFire Web site (www.surefire.com), which was recently profiled in the Wall Street Journal. Sales at SureFire.com are up 300%, year over year.

"MaxEXP is a rock-solid foundation for e-Commerce," said John Matthews, President of SureFire, LLC "and will enable SureFire to offer a full range of Web services to our customers world-wide. Open standards technology has greatly influenced our business model, grown our market share, and has enabled us to better support all our customers. The MaxEXP technology, originally developed specifically for SureFire, by San Diego Media, is playing a key role in the growing success of our company,"

About San Diego Media, Inc.
San Diego Media�s founders are truly pioneers of the Internet. Having managed strategies and the development efforts for over 125 prominent businesses, nonprofit organizations, and publicly traded companies since 1994, San Diego Media has a legacy of solid e-business experience to draw upon. Today, San Diego Media is focused on delivering software products and professional services that enable creation of profitable digital business solutions, leveraging state-of-the-art e-commerce technology with a creative edge that pushes the envelope of traditional thinking. San Diego Media is headquartered in Southern California. For more information about San Diego Media, Inc., please visit www.sandiegomedia.com

About SureFire, LLC
SureFire is a worldwide supplier of flashlights and weapon-mounted tactical lights designed to meet the demanding needs of law enforcement, military, and emergency professionals. Known the world over, SureFire products lead the industry with unsurpassed quality and reliability. When failure is not an option, it�s got to be SureFire. For more information about SureFire, please visit www.surefire.com

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