San Diego Media

FOR IMMEDIATE RELEASE

CONTACT:
Brian Kent
San Diego Media, Inc.
10065 Timberline Court
San Diego, CA 92131
858.536.5505
[email protected]
www.sandiegomedia.com

Derek McDonald
SureFire, LLC
714.545.9444
[email protected]
www.SureFire.com

San Diego Media and SureFire Announce Next Generation of SureFire.com
Highly Successful SureFire.com Now Powered by MaxEXP� 5.0

San Diego, CA, June 6, 2003
San Diego Media, Inc. and SureFire, LLC today announced the launch of the newly redesigned, highly successful Web site, SureFire.com. This industry leading e-business portal is powered by the latest release of MaxEXP� 5.0 developed by San Diego Media. Despite the economic woes reported by most retail and e-commerce portals, retail sales at SureFire.com have averaged growth of 300% year over year. This is nearly twelve times that of the online industry�s average, according to the U.S. Department of Commerce.

The new SureFire.com features enhanced usability to facilitate shopping, improved customer service, both new front and back-end functionality, and a more consistent extension of the SureFire brand throughout the site. Increased security, new Web site marketing applications and the entire user experience has been significantly improved.

SureFire.com is powered by MaxEXP 5.0 technology from San Diego Media. MaxEXP is a network-based e-business software solution comprised of integrated modules that provide scalability, flexibility, ease of use, and security to most any size e-business endeavor. MaxEXP is administered via the Web, accommodates most legacy systems, and supports industry standard platforms and databases. MaxEXP leads the industry with unsurpassed support for Web Services.

�SureFire.com is a premier example of how strategically deploying Web Services can increase sales, reduce overall costs, improve customer service and ensure long-term marketability,� said Brian Kent, CEO of San Diego Media. �While industry giants like IBM, Oracle, SUN and Microsoft scramble to define Web Services, San Diego Media and the SureFire team, leveraging MaxEXP 5.0, are already there.�

Web services provide numerous benefits for any business and its customers. Support for open standards ensures integration of both internal and external entities, such as channel partners and multiple fulfillment solutions. Web services also enable increased productivity while vastly reducing costs associated with developing and managing any 21 st century business, thus creating a competitive advantage. Web services are software components that run in real-time on disparate platforms and operating systems. Using Internet standard protocols, these high performance modules enable data, application and information sharing.

�MaxEXP is a rock-solid foundation for e-Commerce,� said John Matthews, SureFire President, �and will enable SureFire to offer a full range of Web services to our customers world-wide. Open standards technology has greatly influenced our business model, grown our market share, and has enabled us to better support all our customers. The MaxEXP technology, originally developed specifically for SureFire, by San Diego Media, is playing a key role in the growing success of our company,�

About San Diego Media, Inc.
San Diego Media�s founders are truly pioneers of the Internet. Having managed strategies and the development efforts for over 125 prominent businesses, nonprofit organizations, and publicly traded companies since 1994, San Diego Media has a legacy of solid e-business experience to draw upon. Today, San Diego Media is focused on delivering software products and professional services that enable creation of profitable digital business solutions, leveraging state-of-the-art e-commerce technology with a creative edge that pushes the envelope of traditional thinking. San Diego Media is headquartered in Southern California. For more information about San Diego Media, Inc., please visit www.sandiegomedia.com

About SureFire, LLC
SureFire is a worldwide supplier of flashlights and weapon-mounted tactical lights designed to meet the demanding needs of law enforcement, military, and emergency professionals. Known the world over, SureFire products lead the industry with unsurpassed quality and reliability. When failure is not an option, it�s got to be SureFire. For more information about SureFire, please visit www.surefire.com

Do you want to know more?