Articles

MaxForms™ & MaxEXP® Enhanced Integration Framework
MaxEXP is San Diego Media's industry-proven eBusiness software solution utilized by a variety of national manufacturers, retailers, and distributors like Hamilton Beach and Surefire. The open standards modular architecture of MaxEXP ensures scalability and flexibility, allowing ongoing improvements and new features that drive profitable growth and facilitate ongoing eBusiness success for each client. The team is proud to announce the recent release of two powerful new modules, MaxForms™ and MaxEXP Integration Framework.

   

The Importance of Quality Content (Content is Still King!)
As the dynamic web world continues to evolve and diversify in order to keep up with the ever-changing needs of the global online community, one thing has remained unchanged — the importance of quality content. This necessity is particularly true for eCommerce sites since informative and engaging web content is by far the best tool for building and cultivating relationships with present and potential customers. Because the primary mission of an eCommerce site is to captivate a visitor — convincing him to make a purchase and return to the site repeatedly — it is imperative that the content be fresh, enticing, and factually accurate.

   

Quality Customer Care Key to Repeat Business
Repeat customers are critical for successful eBusinesses, and timely and effective customer care is the key to customer retention. Consumers who use the internet for shopping and other business functions expect speedy responses to questions and concerns and are less likely to patronize sites that aren't focused on quality customer care. In fact, 59% of consumers reported that they would not do business with a company again if they were dissatisfied with their customer-service experience, according to Jupiter Research. Another study by Harris Interactive reflects the importance of customer service satisfaction, reporting that quality customer service has a direct and notable impact on customer loyalty.

   

Getting Your Legitimate Mail through SPAM Filters
Email continues to be one of the most pervasive methods of communication on the planet today, with over 1.1 billion users worldwide in 2006. This universal popularity combined with the low cost of web-based direct marketing campaigns has helped propel eMarketing into the economic stratosphere and email has become one of the most effective and efficient modes of marketing across the globe. Although this boon has been rewarding for consumers and businesses alike, the proliferation of spam and other shady practices has complicated things for legitimate marketers who are forced to jump through more and more hoops to get their products and services to both existing and potential customers.

   

Making eBusiness Work
Have you heard the latest news? It turns out the Internet can be a moneymaker after all. 2003 saw a 27% increase in revenue generated from online sales over 2002, with holiday sales alone reaching over $12.5 billion. Unfortunately, the scars from the dot-com bust still run deep, and a lingering sense of distrust, hesitation and even fear in the "e" word continues today. Despite the record-breaking numbers that countless eTailors are seeing, many companies remain hesitant to initiate a truly comprehensive online strategy, choosing instead to spend small amounts of money on poorly conceived and poorly executed initiatives, and inevitably being disappointed by the results.