White Papers

Collective Intelligence and the birth of Web 2.0
This whitepaper entitled "Collective Intelligence and Community Building" will attempt to uncover the origins, technology and business practices behind the concept of Web 2.0. This collection of expert analysis, industry data and business commentary, I hope will give you a better understanding of what is required to build community and collaborate with your customers.

   


eBusiness and the Multi-Channel Consumer
Empowered by ever-increasing access to information and competing products and services, consumers are redefining the business context of retail. They are comfortable interacting with retailers through a wide variety of channels - stores, catalogs, Web sites, and more. Multi-channel consumers are also proving to be the most valuable within a retailer's customer base, tending to spend more and be more loyal, but they are demanding more at the same time. Understanding and supporting this new consumer type is critical to today's retailers.

   


Using the Web to Maximize Customer Service
As the web becomes the primary medium of exchange between businesses and their customers and partners, online customer service, or a lack thereof, has a tremendous economic impact for businesses. Using the web to compliment, augment or even replace your current CSR resources is possible, but the focus should always be on service, not technology.
   


An introduction to Open Source and Open Standards
The IT industry is going through major changes. New concepts in technology, such as Web services and grid computing, are opening the door to tremendous opportunities for taking eBusiness to the next level of profitability. The potential of these technologies to transform business is truly remarkable, and open standards and open source software will play increasingly critical roles in this new world.
   


An Introduction to Web Services
Web Services have emerged as a powerful mechanism for integrating disparate IT systems and assets. Today, application integration continues to be one of information technology's most important challenges. Businesses spend millions of dollars on it every year. Web Services-based application integration offers the next big step in application-to-application communication. It attacks the three biggest issues - cost, complexity, and solution inflexibility - with a new model that is lower cost, easier to learn and deploy, and more adaptable to changing business needs.
   




       



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