Measure & improve your business with enterprise-grade analytics

Go beyond standard web analytics

Our Bigcommerce Analytics powered by Jirafe is a suite of reports designed specifically for eCommerce. It’s used by brands like Starbucks, Nikon and GE. Other tools like Google Analytics help you track performance, but they lack deeper insights such as customer purchase data for more accurate targeting, segmentation and lifetime value calculation.


Your most important metrics at a glance

The Bigcommerce Analytics Dashboard, MaxStats and Google Analytics give you a consolidated snapshot of all your critical metrics, including orders, visits, conversion rate, AOV and more. Quickly see what’s working and what’s not, then drill down to solve problems.

Create a better shopping experience

Our Purchase Funnel Report lets you improve your shopper journey by seeing how visitors are moving through your site and where they're getting stuck.

Improve conversion with informed merchandising

Optimize your inventory and increase conversion using detailed metrics on which products are selling and which aren’t.

Increase revenue with Bigcommerce Insights

Our sophisticated intelligence report automatically analyzes your business and gives you recommendations that can increase revenue by up to 25%.

Spot order trends

In-depth data on your orders will help you recognize trends over time and gauge the impact of promotions, sales, seasonality and other factors on your business.

Keep customers coming back

Increase your customer loyalty with details on your buyers’ behavior, what products they’re purchasing and how they’re shopping.

Make better marketing decisions

Get the most out of every marketing dollar with data on your channels, campaigns and promotions that can increase advertising efficiency by 15–20%.