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If you want to grow your business, you have to know how to create an effective landing page.Landing pages are ways to exchange information between a customer and business, and they provide a lot of room for variety. For example, a marketing company might offer a downloadable eGuide on ways to increase conversion rates if a site visitor subscribes to its blog. Likewise, a home decor company could offer a free design consultation in exchange for the visitor’s contact information.But people are cau …