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Marketing 101: Mastering the Welcome Email

Last week, we discussed 15 interesting facts about email. This week, we’re going to explore one of the most important campaigns for attracting and keeping subscriptions: the welcome email. As a thank-you for purchasing a first product or subscribing to your email list, the welcome email is the first online correspondence a customer will receive. The [...]

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15 Fascinating Facts about Email

Remember MySpace? In the early 2000s, the social network was one of the most popular websites in the United States and actually surpassed Google as America’s most visited site in 2006. Needless to say, a lot has changed in the past decade. [...]

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San Diego Media Partners with Platform Looking to Put the “Big” in BigCommerce

As part of a push to grow its client base, eCommerce software company BigCommerce is re-branding itself and partnering with San Diego Media along the way.Founded in 2009, BigCommerce has quickly become one of the top providers of eCommerce platforms for the B2B and retail industry. With offices in Sydney, Austin and San Francisco, the [...]

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Social Media: How to Choose the Best Channel for Your Business

It goes without saying that an eCommerce business must engage with social media to stay relevant and drive sales in today’s market. But with the growing number of social media channels available, choosing which to use can feel overwhelming. On the one hand, some platforms are more popular than others. On the other hand, just [...]

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Why Your Ecommerce Business Could Use Some User-Generated Content

It probably comes as no surprise that when sifting through the infinite retail options available today, consumers place higher value on sources they consider unbiased than on polished ads. Though you may have a stellar reputation, at the end of the day consumers will likely see your small business as a company looking to make [...]

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5 Packaging Inserts to Increase Customer Loyalty

You’re a small-business owner with a beautiful, easy-to-navigate eCommerce website and unique, high-quality products. On top of this, you pride yourself on good customer service. Business is steady, but of course you’d like to keep growing. According to industry experts, businesses have a 60 to 70% chance of selling to an existing customer, compared to only [...]

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Google's AlphaGo Victory Shows AI's Growing IQ

For a while now, humans have been able to play all sorts of virtual strategy games against our personal computers. Whenever bored or in need of a break from that quarterly report, we might open our chess app just to see how far we can make it. This is nothing new. But, earlier this month, [...]

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9 Things Your Ecommerce Website Needs to Sell More Products Online

A comprehensive eCommerce platform is key to the success of any online business. There are a variety of tools out there to enhance your organization’s message, make buyer experience a breeze and increase your sales goals. But building a website for success can be complicated business – if it were easy, everyone would get it [...]

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Cha Ching - 5 Ways To Monetize Transactional Emails

Marketers have a lot on their plate and information overload can happens when there are so many new things to implement. But the one tried and true method that continues to blow away the competition of all social media and marketing concepts combined is email marketing and nurturing. That’s why email marketing is a specialized [...]

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Organically Grow Community

The backbone of any successful business is repeat customers. Retailers often fall in to the trap of expending large amounts of resources to look for new customers, whereas experts have noted that investing in existing customers consistently brings more revenue over time. The impact that customer retention can have on revenue is quite [...]

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