Blog
Marketing to Millennials 101
A few years ago, “Millennial” was just another term for “teenager,” nothing less, nothing more. Today, however, now that Millennials make up the largest generation of Americans, the term is pretty important. Any business that is looking toward the future knows it would be a huge mistake not to actively market to the 87.5 million Americans between the ages of 18 and 35, also known as Generation Y. Fortunately, USC recently put together a very nifty graphic called “The Psychology of Successfully M
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Aug 4th 2020
The 5 Loyalty Programs Your Business Needs to Know About
Savvy marketers know that it costs a business more money to acquire new customers than to sell to existing customers. In fact, a repeat customer on average spends 67% more than a new customer – that’s a significant gap. With this in mind, many businesses offer loyalty programs to their dedicated customers in the form of discounts, free products or VIP treatment.If you own a small or mid-sized business, the thought of a loyalty program can seem intimidating or inappropriate; it shouldn’t be.
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Jul 20th 2016
8 Simple Rules for Marketing Success on Instagram
Instagram is becoming more popular. In fact, the photo-sharing network now has 500 million monthly active users, a 100-million increase from September 2015. All this popularity means that an Instagram business account gives you the potential to reach a huge audience. At the same time, though, it means you have a lot of competition standing in the way. Fortunately, we at San Diego Media have compiled a few of the cleverest ways to showcase your content and bound ahead of your competition.Include
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Jul 6th 2016
5 Secrets to Up Your Landing Page Game
If you want to grow your business, you have to know how to create an effective landing page.Landing pages are ways to exchange information between a customer and business, and they provide a lot of room for variety. For example, a marketing company might offer a downloadable eGuide on ways to increase conversion rates if a site visitor subscribes to its blog. Likewise, a home decor company could offer a free design consultation in exchange for the visitor’s contact information.But people are cau
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Jun 29th 2016
In the News: Week of June 13, 2016
At San Diego Media, we are committed to helping your
eCommerce business grow. Though most of the time our blog provides specific
tips and information, occasionally we write about important goings-on in the
eCommerce and tech industries at large.This week, we’ll focus on who has partnered with whom, what
you can expect from your devices in the near future and remember the actress
who played Judy Jetson on the popular cartoon “The Jetsons.” Editor’s Note: We at San Diego Media were deeply sad
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Jun 15th 2016