Earlier this year, we posted "9 Things Your eCommerce Website Needs to Sell More Products Online." From search engine optimization to shipping, our list highlights features eCommerce merchants need to optimize the online shopping experience and increase customer satisfaction. This week we’re going to take a closer look at the persistent problem of cart abandonment and what you can do to prevent it.
U.K.-based web research company Baymard Institute found that the average cart abandonment rate is 68.63%. Take a minute to think about that: Almost three-fourths of items placed in a shopping cart won’t make it to checkout. So what contributes to this abandonment? According to Statistia, the top reason shoppers leave without paying is unexpected cost. Other common reasons include:
Window shoppers aside, what is good about cart abandonment is that the customer is already interested in your product, so all you have to do is persuade him or her to complete the purchase. Take a look at the three main ways you can increase conversion rates and keep shopping carts rolling all the way to the register:
The Abandoned Cart Email
The Purchase Form
There is some debate over whether single-page or multi-page checkouts are more effective. If you choose to use a multi-page model, be sure to include a progress bar that indicates how many pages have been completed out of the total.
The Web Design
It’s pretty much impossible to eliminate abandonment altogether, as there will always be window shoppers visiting your site with no real intention of making a purchase. Nonetheless, making a few adjustments could double or even triple your sales. San Diego Media’s cart abandonment feature recovers more than 15% of lost revenue and helps merchants increase sales by up to 50% on average. Talk to us today to learn more by calling 1.800.808.8696 or by filling out this brief e-form.
May 24th 2016